He said slugging has been part of the commute on I-95 between Northern Virginia and D.C. Kandasamy has been part of the I-95 slugging culture for years, traveling from Woodbridge to D.C.
#News package slugline drivers#
Most importantly, drivers should take two or more riders in order to provide a sense of safety for everyone. Slugging culture has its own set of rules and etiquette for riders and drivers.
#News package slugline driver#
The deal with slugging is that the rider gets a free ride and the driver avoids paying the toll. Kandasamy said slugging is different from carpooling or Uber because no money is exchanged. Starting on Monday, the group is expecting about 250 people from the Facebook group to start lining up, so drivers and slugs can catch up with each other.
#News package slugline how to#
The difference between the two sets of examples? The good slug lines can almost be turned into a tease for a newscast and say, “details at 11,” whereas the bad slug lines say, “who cares?” For example, “Tiny spacecrafts could find new planets? Details at 11,” or “Tune into tomorrow at 6 and we’ll show you how to avoid the “con” in construction.” Here’s how you might spin a better slug line from one of the bad headlines with something like, “She’s solved two crimes without leaving her office. Your slug line should sound like a tease for a news cast. Tiny Spacecraft Could Help NASA Find Unmapped PlanetsĤAllPromos Saves Lives with Summertime Promotion Products* Here are some good examples of headlines I found at that same online press release website: (NOTE: The names have been changed to protect the innocent) R2D2 Company Concentrates on FANUC Echo Robot Sales Sally Jane, Author of Crime Thrillers, Promotes Her New Book I’ve put together some good “bad” examples of headlines that I found at an online press release website: You’ve spent hours crafting every word of your press release and getting it approved by your client, but it’s never read because you’ve lost the decision makers before they read word one. Think about it, what do news room assignment desks, producers and media decision makers see first? The slug line or headline to your news release or media alert. The headline is the most important piece of the press release and it needs to be strong enough to grab thejournalist’s attention so that he or she will actually read the rest of the story. pros make on writing press releases? The press release has a boring headline/slug line with no angle.
So what’s the number one mistake even seasoned P.R.
Not because the services don’t do the job of distribution and getting your press release into the search engines, but because the press release is the problem. There are also many outlets for press release distribution online but in most cases, they’re a waste of time. That is if they don’t just cut you off completely and put your emails into their spam filters. Now, everyone wants you to submit your pitch (aka press release and/or media alert) through email. It’s harder and harder to get producers on the phone to give them your pitch even if you’ve developed those media relationships. Yes, that was the day of hard copies being sent through snail mail or fax, but now, it’s even more difficult to cut through the media clutter. Unfortunately most of these press releases got thrown in the trash. When I was a producer at some major television programs, I would be deluged by press releases.
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